My secret to static ads

Using typography to make my pitch

Many companies fall into the trap of placing critical information in their ad headline, hoping the audience will read the text.

People hate reading. They don’t do it. You’re not changing this reality, so you need to adapt.

Take a look at the first image. Go and read it. I’ll wait.

The differing font sizes directed your eyes through the page in an ordered manner. That’s typography. You can use this technique to pitch your product better.

My team at Gametime excelled at this technique. Look at the following image.

Where is your eye drawn? What does each piece represent:

Problem: Wicked Tickets
Hook - attention-grabbing image
Value Proposition - 25% off
Reason to believe - last-minute tickets
Call to action - Get tickets

Use typography to communicate a simplified pitch in a quick and effective manner. It will pay dividends.

One client improved their performance by following these simple steps, generating millions in additional revenue.