The Winning Formula To Engaging Ads That Generate Millions
curtgeen.com
Creating an award-winning ad campaign that garners billions in earned media sounds like a marketer's dream, right? Well, not always. What if instead, you were fired? That’s what happened to Solo Brands. They launched a marketing campaign featuring Snoop Dogg that every marketing publication hailed as one of the top 20 of 2023. Despite the viral buzz and extensive media coverage, their sales remained flat, leading to the CEO's termination and a staggering 50% plummet in their stock price.
The Winning Formula To Engaging Ads That Generate Millions
The Winning Formula To Engaging Ads That…
The Winning Formula To Engaging Ads That Generate Millions
Creating an award-winning ad campaign that garners billions in earned media sounds like a marketer's dream, right? Well, not always. What if instead, you were fired? That’s what happened to Solo Brands. They launched a marketing campaign featuring Snoop Dogg that every marketing publication hailed as one of the top 20 of 2023. Despite the viral buzz and extensive media coverage, their sales remained flat, leading to the CEO's termination and a staggering 50% plummet in their stock price.